Our Story and How We Help

You want to get your work into the world and we’re here to help.

Here’s the thing: when a new shop pops up online, it pops up in the middle of the desert. Aside from a cacti and the occasional tumbleweed, there’s not too much action happening (and not many people around, either) 

What we do, is take your deserted shop, and put it in the middle of the shopping mall.

Suddenly, you’re no longer surrounded by sand. Instead, you’ve got people coming in and out, looking around, bringing items to the register and purchasing.

Traffic. Brand Recognition. Sales. That’s the power of social media marketing.


Hi, I’m Kathleen Cutler, Founder and CEO of GEM Inbound and I’m so glad you’re here!

Before starting GEM Inbound, I was the director of a multi million dollar eCommerce brand. The company built an amazing website and when they launched- CRICKETS.

My job? You guessed it. I was in charge of figuring out how to increase traffic to the site STAT.

Now, this was back in 2014 before there were a ton of resources available. I figured out the world of Google Ads and soon discovered the power of Facebook Ads and email marketing. That’s when everything shifted.

I immersed myself in the world of social media advertising and became an absolute pro at it. #humblebrag

I decided to take my skills and serve clients that I knew I could really help. With my own background in Gemology, I felt EXCITED to help small business owners bring their creations to the masses by harnesses the power of advertising.

With my whip smart strategy, my first client spend $5000 on ads and saw $100,000 in sales. BOOM; I was in business.

Over the past few years, I’ve built a dream team of professionals who work with me and our amazing clients to pair advertising funnels and email marketing to increase traffic to sites and in turn, sales.

Interested in learning more about working with us? Grab a call time with the team here

Need a bit of social proof first? Check out some Case Studies here

Our Team

Kathleen Cutler | Founder/CEO



With over nine years supporting online business – these are some of the results Kathleen has helped produce: Generated $150,000 in new revenue. Closed half a million dollars in high end sales. Created Facebook Ad campaign with 2,200% ROI.




With a never-ending technical curiosity, James has found his niche in web technology. While comfortable with whatever technical issue is in front of him, he specializes in web design, integrations, and all aspects of the HubSpot platform.

Courtney Brophy


Ads Technician

Some may take offense to the term "sidekick" but it is a title I have embraced my entire career. Sidekicks are not there to "assist" in the activities of their team leaders, but rather to bring their own talents and skills to the fight for success. I can't wait to put my powers to work for your business!

Emily | Writer



Emily has worked with brands such as Pepsi, Univision, The Susan B. Komen Foundation, and NickMom on multiple campaigns and served as a consultant for Univision’s digital platform Flama.




I'm a graphic design professional with over 15 years experience in print and digital design. My design style is a mixture of classic and modern, with a light, feminine touch. I am moved by beautiful typography, pattern, and color and when I see these elements successfully combined, I get goosebumps. I really do!

Gwen | Operations



Gwen has a background in higher education teaching, retail management, and a general love of organization and systems. She has spent the last 5 years working in the virtual administration sector. In her experience, building and maintaining strong client relationships is foundational to any business. She strongly believes that with enough coffee, anything is possible, and all things are figure-outable.

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